Wednesday, February 3, 2010

Sun Devil Ale no more

Just a brief follow up to the San Tan Brewing Company v. ASU rumble.

It's over.

Sun Devil Ale is no more. It will now be known as Devil's Ale. Same beer, just without the "Sun". From what I hear, ASU likes the name.

What is funny about the new name is who inspired it. The owner of San Tan Brewing Co., Anthony Canecchia is giving the credit to Terri Schafer. What is so funny about Terri Schafer? Nothing really. But the fact that Mr. Schafer is the Associate Vice President of Public Affairs for Arizona State Univesity is really funny.

I thought it was funny anyway.

So I say, way to go Terry. Thanks for the help.


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