Beer School class of 2011

The cat is out of the bag. Yes, I am going to beer school. The Siebel Institute of Technology to be exact. Classes start in two weeks, and I couldn't be more excited. So there it is, my super big secret.

Now it might not have been such a surprise to most of you. To me, it really is. I never thought I would actually send in the tuition payment. I have wanted to do it for almost a year now, but just never had the guts to go through with it. Time is a thing that none of can ever recapture, and I didn't want to look back and ask myself, why I didn't do it.

There is more to my story, but this is where I am stopping tonight. Short and sweet. End of chapter 1.

-Cheers

Beer Wars and Beer School

Last night I watched Beer Wars, again. It was the first time I've watched it since the night of it's debut on April 16th of 2009. I wonder why I waited so long to watch it a second time. It really moved my the first time I saw it. This time, it inspired me.

For those who might not know what I'm talking about, Beer Wars is the documentry by Anat Baron, formerly of Mike's Hard Lemmonade fame. The film takes the viewers behind the scenes of the world of beer, and the fight between microbreweries and the big guys. Even if your not into beer, the film is still a great piece of film making exposing the battle the small businesses face every day in the fight against corporate america.

When I first saw the movie, I was able to relate because for years, I was that little guy going up against big business. Eventually it came to the point where we just couldn't compete any longer. Special pricing, perks, discounts, rewards, whatever you want to call it, it's easy for a big company to bury the "neighborhood" competition with the help of deep pockets, and/or the legal system. Those with the most money, even if they are in the wrong, usually win.

In the beer world, things seem to be changing. The American consumer is telling those deep pockets in St. Loius and Golden Colorado that they don't want a free t-shirt just to drink their beer. Instead, they want taste and flavor. I too, am in that demographic.

I have talked many times of my love of beer and how it started. Over the past few years, my love and passion for beer has increased to a level I never thought it would. I'm past the point of just talking and blogging about it. I want to live it.

I decided a back in January that I wanted to start my own brewery. I sat down and figured out a time table of how I was going to do it. I realixed over the next few months that it wasn't going to be as easy as I wanted. I didn't have the balls to quit my job and go for it. I'm not that kind of guy. I need to study and plan something before I do it.

Last week, I decided to sign up for beer school. I sent off an email to The American Brewery Guild about signing up for their Craft Brewers program. That's when I found out that all the classes were full until January of 2012. The next shock was price of tuition. That was a bitter pill to swallow. At least I have time to save up the money.

I'm excited about the future. I'm excited about making beer and really living it on a daily basis. No matter what the cost may be, I'm doing it.

-Cheers!

Class of 2012, here I come

January of 2012. What is that, a year and a half? 17 months, give or take? Whatever it is, that is when I start Beer School. In the mean time, I think I'll get brewing.

I really didn't think it would take so long to get into Beer School. But I think it is perfect timing. It would have been great to jump right in and start the learning process. Instead, it's like waiting for Chistmas, or your the Christmas after that.

So what to do with all this spare time? I think I'll brew some beer. I think I will brew lots of beer. With all the free time I'm going to have, I should be able to really fine tune some of my own recepies. I can work on my brewing methods and try to become a seasoned home brewer. By the time school starts, I will be ready.

However I look at it, I'm doing it. I'm really doing it. I am taking that dreaded first step. Today really is that first step towards my brewery future. Wish me luck.

-Cheers!

Beer School, it's about time

I've reached a turning point in my life. I'm at that age where it's too late to go back to college, and too early to retire. So I need to find something new to do with my life. I think it's time for Beer School.

I knew I wanted to start my own brewery a long time (3 years) ago. I have had my own business before, and I really miss it. I have kicked around the idea of getting an internship or volunteering at a brewery. The problem with that is the fact that Arizona lacks any brewery where I could. In the end, I figure that fact will help my dream come true.

I have been a novice homebrewer for about 2 years now. It's something that started out as a fun way to make lots of good beer, cheap. But it has tunred into a passion. I absolutely love beer. Beer is good. Beer is my friend. And I would love to go into business with my friend beer.

I have been reading books about breweing and breweries for the past year or so. First up was "Brewing Up a Business" by my hero, Sam Calagione of Dogfish Head. By the time I was finished reading that, I had my mind made up. I wanted to be the next Sam. Then I read "Beer School, Bottling Success at the Brookly Brewery" by the owners Steve Hindy and Tom Potter. A truely fascinating and educational book for the beer and business alike. Now I'm on to "The Complete Joy of Home Brewing" by Charlie Papazian. I love it. I just can't get enough.

I made up my mind at the beginning of 2010 that I was going to open my own brewery. However, things have been slow. I would have loved to be at that stage of creating my own brews, and looking for locations. But I'm not there yet. In fact, I am still far away from that place. Instead I am reading books, designing logos, and creating websites. Not that any of that is bad, it's just not good enough for me anymore.

It didn't help reading Burr Street Brew Blog. Here is a guy that quit his job to persue his dreams of "working in the craft brew industry." He has inspired me more than any of the books I have read. He is doing it. He is living the dream. He is living all our dreams. He is chasing his dream, and he has been documenting his journey on his blog. He has gone from insurance, to the Siebel Institute. I read with envy, and admiration every time.

So, I'm going to do it. I'm taking that next step, or leap Whatever you want to call it. I am going to do it. I am right there, looking over the edge, deciding if I should go sit down, or jump. I need to make up my mind once and forall. This weekend, I did.

I'm going to jump!

In the next few weeks, I will sign up for my first official beer class. I want to learn as much as I can, as fast as I can. Homebrewing has been all the education some people have ever needed. But that's not me. I want more. I want to know it all. I'm sure that will never happen, but I can try can't I?

There it is. It's put there now. I can't look back. I've jumped off the edge, and I'm falling fast. Now all I have to do is decide if I'm going to fall on my face, in the dirt, or fall into a wonderful pool of beer. I pray for the latter.

-Cheers!