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Showing posts with label Four Peaks. Show all posts
Showing posts with label Four Peaks. Show all posts

Thursday, January 21, 2010

Sun Devil Burp

Could I have named my blog after the Arizona State Sun Devils? Even if I meant it in a good way? It all depends on who you ask.

I went to ASU (Go Devils). Does that give me the right to use the trademarked term "Sun Devil"? Well, I'm not an attorney, but I would love to be admitted to the ASU School of Law.

There are some nice Brew Pubs near Arizona State's Tempe campus. Four Peaks Brewing Company, Papago Brewing Company, and the brewery of which we speak, San Tan Brewing Company.

San Tan Brewing Company opened it's doors in fall of 2007. They are a young company in the Arizona Beer scene. I have never actually made it to their brewpub, but I have had plenty of their beer. One such beer is called, "Sun Devil Ale", and ASU doesn't like it.

Arizona State filed a cease and desist against San Tan, asking them to rename the ale. Ultimately, San Tan agreed to change the name of their beer.

It pains me to write the rest of this post. Why? Because I agree with ASU.

The term "Sun Devil" is a trademarked term, and San Tan was using it without permission. I wouldn;t like it if someone used a term I trademarked for their own benefit. I'm sure you wouldn't either.

Now don't get the wrong idea. I fight for the little guy (that is why I want to go to law school). I have been the little guy many, many times in legal battles. Just ask former Chicago Whitesox slugger, Frank Thomas about it. I can no longer "use the term Bighurt, or The Big Hurt" ever again (God, I hope I don't get sued for using the term "Bighurt" in my blog post).

To San Tan's defense, there are countless business around town using the Sun Devil name. For example, Sun Devil Auto, Sun Devil Plumbing, Sun Devil Boxers, Sun Devil Heating & Cooling Inc., Sun Devil Garage Door Repair, and on and on. There is even a Sun Devil Manufacturing which makes "top end custom billet aluminum rifle parts and accessories." But the best one in Sun Devil Liquors. Located walking distance from the main campus. So why single out San Tan? I couldn't tell you.

What does it all mean? That's not for us to decide. But what you can help decide is the new name for the former "Sun Devil Ale". Show San Tan your support, and vote. Better yet, stop by for a pint. I'm sure you will enjoy it.

One last thing, Wildcats Suck!

-Cheers.

Tuesday, March 3, 2009

I got a job, in a brewery

This is not entirely true. In order to qualify as a job, don't you have to be paid? Then again, if I am paid with education and a great time, isn't that a form of payment? If so, can this qualify as a job? I just confused myself. But what it really means is that I am going to be hanging out in an all new brewery.

What is this brewery I am speaking of? It is called Old World Brewery. By nothing more than happenstance, I found it. And a couple days ago, I had the pure enjoyment of hanging out, drinking some fine beer, and talking to one of the owners, Perry Parmely.

Located in the north part of Phoenix, Old World Brewery is looking to carve out it's own place in the Four Peaks dominated brewery scene. And from my observation, I think they are going to do just that.

Over the next week, I will be posting pictures of the brewery, evaluating the beers, conducting a full interview, and possibly even getting my hands dirty in an attempt to help brew some beer. The guys will be set up this weekend at the Great Arizona Brew Festival. Be sure to stop by and try their brews. I think you will like them.

-Cheers!