Saturday, June 12, 2010
BevMo 5 Cent Beer Sale
Doesn't that sound nice, 5 Cents. I think it does. There isn't many things one can buy for only 5 cents. How about for a bottle of alcohol? To the many wine lovers around the world, getting a bottle for just 5 pennies is in fact, a real deal. At BevMo, when you buy one bottle of wine, you get the second one for just 5 cents. If I enjoyed wine, I would take full advantage of this deal. But I don't. I like beer.
So, what about beer? I would love to purchase a second bottle of beer for 5 cents. But I can't. I want that same deal. I deserve that same deal. Why can't I buy a bottle of beer, at regular price, and get the second one for 5 cents? I want the same deal the wine people get. I don't think this is fair. In fact, I think this is discrimination.
Aren't beer drinkers considered a minority in the country? We are usually treated like it. I never see a Beer Cellar in an upscale apartment in New York City. The Wall Street guys aren't taking a vacation to Munich for Oktoberfest, or Denver. Instead they head to France, or the Napa Valley to sip and spit out their wine. That's doesn't sound like a good time to me. Belgium is right next to France people. And there, you don't have to spit out the beer.
I'm getting off topic here. I'm starting to rant and rave a little.
Lets crunch some numbers. At BevMO, a bottle of '08 McManis Chardonnay California sells for $11.99. One more bottle of this will cost you only $.05. So that makes 2 bottles for $12.04. Not bad, if you like wine.
Now lets compare the wine above with a beer we all love, Stone Double Bastard. BevMo sells a 22 oz bottle of this award winning ale for $6.99. The second bottle is going to cost you, $6.99. That makes the grand total $13.98 for two bottles of Double Bastard. Still worth it to me, but not a good deal compared to the wine.
Lets look at this another way. What if that second bottle of Stone was priced accordingly, at just $.05. That would take the price for two bottles of Stone from $13.98 to only $7.04. Now this is a SWEET DEAL! Even the wine snobs would have to agree.
However, that isn't the deal. It's not a deal at all because I can't buy the second bottle for 5 cents. I have to pay full price. I have to pay $6.99. That's $6.94 cents more for a bottle of beer than the bottle of wine. What does that say?
It says that beer is better than wine if you ask me. It also means that people are paying too much money for it. Damn, I'm happy I don't drink the stuff. But if I did, I would buy in bulk.
So what's a man to do? This man is going to "man up" and pay $6.99 every time.