Wednesday, May 4, 2011


I have been gone a long, long time. I have a good reason though. The New, and Improved GOODBURP blog site will be active very, very soon. So stay tuned with directions on how to access the new site.

Tuesday, January 11, 2011

Beer School class of 2011

The cat is out of the bag. Yes, I am going to beer school. The Siebel Institute of Technology to be exact. Classes start in two weeks, and I couldn't be more excited. So there it is, my super big secret.

Now it might not have been such a surprise to most of you. To me, it really is. I never thought I would actually send in the tuition payment. I have wanted to do it for almost a year now, but just never had the guts to go through with it. Time is a thing that none of can ever recapture, and I didn't want to look back and ask myself, why I didn't do it.

There is more to my story, but this is where I am stopping tonight. Short and sweet. End of chapter 1.


Sunday, January 2, 2011

I'm Back!

Hello again my friends. It's been a long time. Good to talk to you again.

I don't even know where to begin. So much has happened to me the past six months. I almost feel like a different person. I have been traveling the world, meeting new and interesting people, and making a few new life decisions. 2010 is over and done with. It was a good year, but I'm happy it's over. It sure was a lot better that the crappy old year, 2009. 2011 is going to be different. This is the year which we will all look back and remember that it was the year I start career in beer.

I have so much to talk about. Tomorrow I will clue you in on a few of them.

Until then, have a beer.


Tuesday, July 13, 2010

Things are starting to Fermenting

If you would have told me a year ago that I would be in this position, I wouldn't have believed it. If you would have told me a month ago that things would be at this stage of planning, I would have called your bluff. So if I told you that I have 2 people on board to be a part of this brewery, would you believe me? I wouldn't either.

Last week, I met with my attorney to talk about the brewery. Usually when I call him, it's for bad news. He was already for me to start giving him the story about what happened and how I needed him to help me out. He has heard about the new venture before. He was aware that I was setting up my own company. But he didn't see the term "Brewery" getting mixed into the conversation. Much to my surprise, he was excited. He was interested. He thought it was "cool idea". Great minds think alike, because I thought the same thing.

We talked about the liquor laws in Arizona and what I needed to do. He pointed me in the direction of many, many different websites that I needed to be aware with a lot of information that I needed to know. He explained about trademarks and and articles of incorporation. And when we were done, he told me to keep him in the loop. He was interested in becoming a part of it. Everyone hates attorneys until they need one. So I think it would be a good idea to have one as part of my team.

Once I figured out what I needed to do, I put in a call to another friend. This friend is the kind of guy would feel fortunate to have. A guy you could never begin to understand the importance of. He is an advertising Guru. I wish I could tell you the circles he runs in, and if you met him, he wouldn't even tell you. But I'm sure you listened to their music, while driving a car he is associated with, on your way to a place he helped put on the map. Needless to say, he is kind of a big deal.

When I set up the appointment with him, he didn't know what I was going to talk about. I told him that I was about to start a new venture and I really wanted to pick his brain and hear his thoughts and ideas. We met at Rock Bottom so I could give him a sense of what I was going for. We spent the next 2 hours talking about mission statements, branding, emotions, people, thoughts, logos, and a thousand different things I never thought of yet. Once we were finished, I had a plan, an outline. I had a sense of direction and purpose to really get this brewery going. But what happened next is what really inspired me and made me realize that this was really going to work. "I want it". This guy who works with Fortune 500 companies, rubs elbows with the rich and famous, and parties with rock stars wanted in. He wanted to a part of my brewery.

We agreed to start meeting on a regular basis. We are going to meet again next week. Schedules permitting, I hope to bring along my attorney so we can all figure out what the next step is.

Did I mention that I have a financial guy, and my first venture capitalist? I didn't? Well I think I will save that for the next post. There are going to be a lot more now. So wish me luck.


Wednesday, July 7, 2010

Brewery Update


Things have been very hectic lately. Over the last month or so, I have been working constantly on my plans for a brewery. So much that there is a constant buzz in the air. Friends, family, and even acquaintances have been asking me about it. Most want to work for me, but most want to be a part of it. They are offering to help out, advise, supply labor, and offer money. Even my Doctor was excited about it. That has to be a good thing.

Lately, I have found myself visiting a local brew house or pub three or four times a week. I've been reading more now than I ever have. I've been spending most of my free time looking at blogs and forums, reading books and magazines, and listening to podcasts. While I'm at work, I listen to audio books about breweries and beer. I think I'm on the verge of obsession.

When I first wrote my blog post about starting a brewery, I knew deep down that I could do it. However, I wasn't sure if I would really ever get if off the ground. I knew it was going to be a lot of hard work. And I was worried about the people who would doubt me and dismiss the idea. How was I going to pull it off? Many others have tried and failed. I didn't want to be one of those people.

So I decided the best way to be successful was to learn from the ones that did it. I needed to immerse myself in the beer culture. I needed to stop dragging my feet and just start doing it. So that's what I did.

Without going into boring detail, I will tell you that I have talked to my attorney, met with my advertising agency, started the paperwork for trademarks, and started building my first production brew system. Things are starting to roll. Wish me luck.


Friday, June 25, 2010

Around the World

On Fridy or Saturday nights, I like to do this thing I call "Going around the World". It's where I try a bunch of different beers from around the world and tell people on Facebook and Twitter what I'm drinking. I hope by mentioning what I'm drinking, the masses will find the urge to go out and give them a try. Does it work? I don't know, but it's worth a shot.

Tonight is one of those nights. I have a plethora of different beers to try tonight. Most were sent to me by my friend Brian at I am Beer Wise. He was cool enough to send me some really great beers that I can't get. I felt bad sending him sending him just New Belgium and a bunch of local brews. But he was happy and in the end, that is all that matters.

So what am I drinking? I'll tell you. Barley Wine is the theme of the night. Lets talk about them shall we?

Brookly Brewery - Monster Ale. This is a beer I really like. When we made the beer trade, Brooklyn Brewery was the only brewery that I requested he send to me. I can't get it in Arizona. I would have been happy with anything he sent me, but a barley wine moved him into my inner circle. I'm really enjoying this. It says 12 Fl. oz and 10.1 abv. That sounds like a good time. Trust me, it is. But you would never know it. There is zero taste of alcohol like some other barleywines. It has a great taste and a smooth mouth feel. If you were a rookie, you could drink 2 or 3 of these before you realized you were in trouble. It leans against the malt side of the fence so I am enjoying it. Of all the beers Brian sent me, this is one of my favorites so far. Grade - 4 Burps

Samuel Adams - Mile High Barley Wine Ale. This is one of the American Homebrew contest winners. Ben Miller from New Mexico knows how to make an award winning beer. I have had the other beers from this years Longshot competition, and this is my favorite. Like the Brooklyn Brewery offering, there isn't that harsh alcohol taste some barleywines have. It hides it well with the roasted malt. Sorry to tell you Ben, but I enjoy the Brooklyn Brewery offering more. But you still make a good beer. Good job. Grade - 3 Burps

I have a few more to tey before the night is over, so I have to run.


Wednesday, June 23, 2010

Oktoberfest 2009 was a good year, 2010 will be better

I love to buy beer almost as much as I enjoy drinking it. The thing I hate about beer is that once it's gone, it's gone. To help ease the withdrawals of missing my favorite beer, I try to buy additional bottles (or cases) before they go into hibernation. Nothing hits that spot like a nice Oktoberfest Marzen in June.

Oktoberfest style beers are my favorite. They represent everything I love about beer. It's so special, they only serve it during the greatest festival in the entire world, Oktoberfest. Every fall, American breweries help celebrate the great festival by rolling out their version of an Oktoberfest Marzen. Most are enjoyable, but one stands above the rest, Flying Dog Dogtoberfest.

I've said it time and time again, I love these guys. They brew with a certain machismo, a kind of "Bad Ass" mentality. I think that's why I relate to them so well. The masses might be scared away by the art work on their labels, or the names of their brews. That's why there are other beers out there. Beer for people like that. Flying Dog is for the rest of us. For people like me, who like to drink good beer, be different, and do their own thing. They make "good beer, no shit".

This evening, I felt the overpowering need to open one of my few, precious, remaining bottles of Dogtoberfest from 2009. These are the infamous "Total Wine Incident" bottles. At one point, I think I had roughly 32 bottle on hand. Most of them were enjoyed during the Oktoberfest season. I did manage to hide a few in the back of the fridge in the kitchen and four others in my beer fridge.

I spent this weekend dreaming and planning my trip to Europe. One of the countries I will be visiting will be Germany. As luck would have it, I will be there during the 2010 Oktoberfest. However, I will not be in Munich, my favorite place in all the world. No, instead I will be to the north, in Berlin. It's not quite Bavaria, but I'm sure I will be able to partake in quite a few liters of Marzen.

AS I read about the the history and interesting places to visit while I'm there, I couldn't help but think about the beer of Germany. And that I was going to be there during Oktoberfest, but not able to attend. Then I remembered those 2 bottles of Flying Dog I had stashed in the fridge. I couldn't help it. I had to have one.

It's Wednesday, and I have been thinking about my trip and that beer since Saturday. As I sit here, and write out this post, I am finishing off my final, and last Flying Dog Dogtoberfest. It's a little bitter sweet. I'm enjoying it more than I did on Saturday, and possibly a little more than I did last October. But I know it will soon be over. Once I finish it, that's it. There is no more. All the bottles I had, visible and hidden are gone. And it isn't even July yet.

In a few months, September will be in sight. The cactus will start to turn brown, and I'll be getting my suitcase out of the closet. All the while, Flying Dog Brewery will be making beer. A few of those barrels will be filled with Oktoberfest, which will eventually be transferred to kegs and bottles and be on their way to Arizona. Once they get here, I will take a little time off from packing and brushing up on my German so I can make a trip to the BevMo and Total Wine.

There are a few beers out there that really move me. Flying Dog Dogtoberfest is one such beer. As I finish my last sip, I can't help but feel a little sad. But I know that we will be together again soon.

I'm going to miss you old friend. But I can't wait to meet your younger sister.